🎯 Expected Reach

  • Digital Reach: 40,000+

  • Expected Footfall: 300–400 Indian & NRI Investors over expo days

Marketing & Promotions

To ensure maximum visibility and generate high-quality footfall from the Indian diaspora and NRI investor community in Kenya, Hauss & More will execute a 360° multi-channel marketing campaign across digital, print, and on-ground platforms

Digital Marketing

  • Google Ads (Search + Display):

  • Targeted to Indians and NRIs living in Targeted Country

  • Keywords around property investment, Indian real estate, home buying, etc.

  • Facebook, twitter, Linkedln & Instagram Promotions:

  • Hyper-targeted ads for Indian-origin residents in targeted Country aged 28–60

  • Event countdowns, sneak peeks of participating projects, and success stories

  • WhatsApp Campaigns:

  • Personalized invites, reminders, and project brochures circulated to community WhatsApp groups and individual leads

  • Email Marketing:

  • Regular emailers to our NRI investor database with RSVP and lead capture options

  • Branded developer spotlights sent to pre-qualified prospects

Community Outreach

  • Local Indian Associations & Cultural Groups:

  • Tie-ups with Gurudwaras, Jain Samaj, BAPS, Gujarati & Marathi Mandals for outreach

  • Event flyers and invites distributed at Indian grocery stores, restaurants, and religious centers

  • Personalized Invites & Tele-calling:

  • Call center outreach to personally invite potential buyers and past attendees

  • RSVP management and interest mapping for private lounge access

Print & Outdoor Advertising

  • Local Newspapers (Indian Community Editions):

Ads in Asian Weekly, Desi Vibes, and other Indian based community publications

  • Posters & Flyers:

Distributed across Indian-dominated neighborhoods, businesses, and clubs in the country

  • In-Mall Branding:

In mall Branding and similar high-footfall locations for teaser stands and digital screens

Event Branding Highlights

  • Registration Counters:

  • Prominent developer logos and project names placed at the welcome desk to ensure first-point visibility

  • Branded welcome signage with co-branding of participating developers

  • Stage Backdrops:

  • Large-format backdrop banner featuring all participating developer logos

  • Spotlight placement for premium sponsors during award sessions, entertainment, or speeches

  • Discussion Tables:

  • Custom-branded tent cards and backdrops at each developer’s table

  • Roll-up banners or hanging signs with the developer’s logo, project visuals, and USPs

📺 Live Digital Display

Central LED Screens within the exhibition area will run a continuous loop of:

  • Project Walkthroughs

  • Promotional Videos

  • Limited-Time Offers

Developer Brand Spots

  • Content rotation will ensure equal visibility for all participating developers throughout both days.

  • Opportunity to showcase testimonials, drone shots, or lifestyle visuals to enhance project appeal.

📸 Photo & Video Coverage

A professional media team will cover:

  • Stall activity and developer interactions

  • VIP guest visits and felicitation moments

  • Brand presence and high-engagement zones

  • Branded Content Output:

  • Edited videos and high-resolution images with developer logos for social media sharing, post-event reporting, and internal marketing

  • Select developers will have the option to conduct interviews or testimonials on camera, adding further post-event mileage.